needlepoint--not just for grandmas

i don't know what it is, but for some reason needlepoint just conjures up the image of grey haired granny's in rockers. while shopping online i came across these *fabulous* needlepoint pillows by jonathan adler and i have changed my tune. at $98 - $178 a pop they seem a little pricey, but oh so worth drooling over. what do you think? would *you* pay that much for a pillow? maybe i need to take up needlepointing myself.......